Steve Beattie brings extensive automotive experience and leadership expertise to his role as Deputy Country Manager at BYD UK, having joined the company in November 2024 reporting to Bono Ge, BYD UK Country Manager.

With a proven track record across several leading automotive brands, Steve’s journey in the industry is marked by dynamic growth and a dedication to innovation.

Steve's career in the automotive sector also includes notable tenures at Vauxhall, where he was Sales and Operations Director. He spent 12 years with Vauxhall before joining Volvo Car UK’s senior team in 2017. His work with Polestar followed a leadership position at Nio, where he was Head of European Fleet and Sales Operations, further solidifying his reputation in EV and fleet sales.

Throughout his career, Steve has demonstrated a commitment to fostering teamwork and driving results, embracing challenges, and leaving a positive, lasting impact on each brand he’s represented. His role with BYD marks the beginning of an exciting chapter as he leads the brand’s growth strategy and strengthens its presence in the UK market.