With over 20 years’ experience in the industry, Pamela has been responsible for leading global marketing strategies for notable household named brands in the technology sector.

As CMO for Aira, Pamela leads a team of marketers driving strategic communications, customer engagement and growth to deliver on the brand’s ambition to decarbonise residential heating across Europe.

Prior to joining Aira, Pamela was CMO for Vodafone’s Smart Tech portfolio, building new propositions to drive engagement and growth across PR, ATL, social, digital and insights. In her time at Vodafone, she was responsible for creating strategic advantages that transform the way people stay connected by developing meaningful products and experiences.

In 2022, she was recognised by Campaign’s 40 over 40 for her disruptive approach to new and growing categories.

Pamela has also held senior marketing leadership positions at Barclays Bank, Royal Bank of Scotland, Aldermore Bank, British Gas and smart home brand, Hive.