In 2022 Puredrive Energy, an established, UK-based award-winning home battery manufacturer, was approached by Duracell to design, develop and produce an elite, high-performing suite of home battery products under licence to be known as Duracell Energy. Since they have opened offices in Antwerp and Cape Town to service Europe and Africa respectively. Oliver Millar, a longstanding member of the Puredrive team, played a pivotal role in shaping the Duracell deal. He has worked across multiple functions of the business and has a keen interest in how the market has developed amidst its recent surge.