Ella Power is a sustainability champion on a mission to help simplify the switch to clean mobility and energy. Her experience with electrification strategy for fleets and UK research projects with Drive Electric, in partnership with Innovate UK, gives her a deep understanding of the barriers to overcome and solutions when transitioning to electric. Having recognised charging as a main barrier for her personally and many of her clients, her focus now at CrowdCharge  - an energy optimisation platform for EVs  -   is on a mission to make charging greener, cheaper and more accessible for all.