Daniel Särefjord brings more than 20 years of experience in executive roles and leadership positions to Aira, where Daniel leads the Group Commercial function, overseeing the company’s commercial strategy and execution, whilst also leading the UK business as UK CEO in London.

Prior to joining the Aira team, Daniel spent almost ten years as Market CEO in three different countries at the Verisure Group, the leading European Smart alarms company. His previous experiences further include leading the Consumer Market at Telenor Sweden. Daniel holds a double Master’s degree in Computer Science and in Industrial Engineering from Chalmers University of Technology.