James joined Octopus Electric Vehicles as Public Policy Director in November 2024, following his tenure as CEO of EVA England, the drivers’ campaign group where he successfully advocated for improved charging regulations. Prior to that, he led the Cabinet Office's efforts on the UK’s COP26 Glasgow Declaration and was instrumental in building the UK Electric Fleets Coalition, which played a key role in campaigning for the Zero Emissions Vehicle Mandate and the phaseout dates for internal combustion engines. As Director of Policy and Communications for the Renewable Energy Association, he established the industry’s first sector forum and founded the All-Party Parliamentary Group on Electric Vehicles. A prominent advocate in parliament, the media, and industry forums, James has been recognized in the GreenFleet100 for the past three years.