James leads WMG’s ‘Clean Transport Accelerator’ where he helps founders who are decarbonising transport grow and scale their businesses. A unique collaboration between WMG & NatWest, the ‘Clean Transport Accelerator’ provides entrepreneurs who are decarbonising transport access to the university’s world-leading research and the bank’s high growth resources. James’ specific areas of expertise include supply-chains, strategy formulation, designing sustainable organisations and transitioning businesses from linear to circular economies.