Skip to main content


Welcome - show graphic
Ian Theasby

Ian Theasby

The world's biggest Vegan/Plant-based chefs (and brand) Childhood friends from Sheffield, Henry Firth and Ian Theasby joined forces to create BOSH!, and in the process, have become the godfathers of modern-day plant-based food. In June 2016, they began their mission to put more plants on plates by launching what has now become the world’s biggest vegan social media brand, reaching 26 million views a month and over 3 billion views to date. Their social media presence continues to grow, with their huge social following now sitting at 3.1 million. They’re the brains behind 5 Sunday Times Bestselling cookbooks, selling over 1 million books worldwide (across 64 countries and in 8 languages), including the UK’s best-selling vegan cookbook of all time, and have 2 British Book Awards under their belt. Henry and Ian are also the stars of ITV’s 1st ever vegan cookery series, ‘Living on the Veg’, and have their own BOSH! product range which can be found in all major supermarkets. Totally powered by plants, BOSH! create mouthwatering meat and dairy-free recipes that are shared across the globe.


Stay up to date with the latest Everything Electric LONDON announcements, exhibitors and experts

Sign Up