Caz Conneller has been on a mission to get more women cycling since 2008. Founder of Cyclechic.co.uk, author of The Girls Bicycle Handbook, former cycling columnist for The Sunday Times and the first person to ever get a bike helmet into Vogue Magazine! An expert on women and cycling, Caz has had significant success in promoting cycling and active travel to a fresh demographic.

But what next? The answer, quite simply, is electric cycles. Inspired by her customers and their stories, she launched the ‘She's Electric’ campaign in April 2023. The goal is to address the gender gap in cycling and micromobility and inspire and enable more women. She’s Electric is fast gathering traction and looks set for a big year in 2024, as Caz leads a major Role Model campaign followed by a series of national She’s Electric events in the UK.

Caz now comes on board as Director of Community and Culture at Loud Mobility, as Cyclechic Ltd and Loud Mobility merge to create all-women powerhouse and force for change in the sustainable transport space.